The Impact of The Quarter Life Crisis on Turnover Intention in The Digital Era
DOI:
https://doi.org/10.59188/eduvest.v5i2.44719Keywords:
quarter life crisis, turnover intention, personal branding, work life balanceAbstract
This study aimed to determine the impact of the quarter-life crisis on turnover intention in the digital era, as well as to identify strategies for reducing turnover intention caused by the quarter-life crisis. The population of this research consisted of young adults holding strategic positions in companies in Denpasar City. A qualitative research method with in-depth interviews with 10 informants was used to explore the effects of the quarter-life crisis on turnover intention in the digital era occurring in Denpasar City. The results of the study showed that young adults viewed self-branding behavior on social media as a positive thing as long as it was not overdone. The desire to resign from a company was more likely to arise when individuals felt they were unsuccessful in leading a team, did not align with the company’s leadership, or faced excessive work pressure in terms of workload and working hours. The effects of feeling pressured or other factors within the quarter-life crisis dimensions that drive young adults to want to leave the company must immediately be addressed to find solutions to mitigate them.
References
Afilia, B. R., Basid, A., Santoso, R. B., & Pradono, N. S. (2023). Analisis pengaruh jam kerja dan stres kerja terhadap kinerja karyawan pada PT. PNM Mekaar KC Semarang Utara. EBISTEK: Ekonomika, Bisnis Dan Teknologi, 6(1).
De Winne, S., Marescaux, E., Sels, L., Van Beveren, I., & Vanormelingen, S. (2019). The impact of employee turnover and turnover volatility on labor productivity: a flexible non-linear approach. The International Journal of Human Resource Management, 30(21), 3049–3079.
Derbaix, M., Masciantonio, A., Balbo, L., Lao, A., Camus, S., Tafraouti, S. I., & Bourguignon, D. (2025). Understanding Social Comparison Dynamics on Social Media: A Qualitative Examination of Individual and Platform Characteristics. Psychology & Marketing.
Hidayati, L. N., & Harsono, M. (2021). Tinjauan literatur mengenai stres dalam organisasi. Jurnal Ilmu Manajemen, 18(1), 20–30.
Hosseini, M., & Haukås, Å. (2025). Beyond Macroethics: Developing an Ethical Framework for Interview Data Collection and Analysis to Acknowledge Participant Rights. Journal of Academic Ethics, 1–19.
Jacobson, J. (2017). “ I Work in Social”: Community Managers and Personal Branding in Social Media. University of Toronto (Canada).
Kamal, F., Winarso, W., & Sulistio, E. (2019). Pengaruh Gaya Kepemimpinan Terhadap Kinerja Karyawan. Jurnal Ilmiah Akuntansi Dan Manajemen (JIAM), 15(2).
Kapidzic, S. (2018). Personal Branding on Social Media.
Leavy, P. (2022). Research design: Quantitative, qualitative, mixed methods, arts-based, and community-based participatory research approaches. Guilford publications.
Perdanaputra, I. A., & Putra, A. W. G. (2022). Pengaruh Emotional Exhaustion terhadap Hubungan Antara Psychological Contract Breach dan Turnover Intention pada Karyawan Perusahaan Edukasi Digital di Jakarta. J-MAS (Jurnal Manajemen Dan Sains), 7(2), 965–972.
Putri, A. F. (2019). Pentingnya orang dewasa awal menyelesaikan tugas perkembangannya. SCHOULID: Indonesian Journal of School Counseling, 3(2), 35–40.
ROHMAN, M. A., & ICHSAN, R. M. (2021). Pengaruh Beban Kerja dan Stres Kerja Terhadap Kinerja Karyawan PT Honda Daya Anugrah Mandiri Cabang Sukabumi: Manajemen Sumber Daya Manusia. Jurnal Mahasiswa Manajemen, 2(1), 1–22.
Ugoani, J. N. N. (2016). Employee turnover and productivity among small business entities in Nigeria. Independent Journal of Management & Production, 7(4), 1063–1082.
Wong, C. L. (2024). A study if effectiveness of utilizing Instagram to create self-branding among the youth in Klang Valley. UTAR.
Wood, D., Crapnell, T., Lau, L., Bennett, A., Lotstein, D., Ferris, M., & Kuo, A. (2018). Emerging adulthood as a critical stage in the life course. Handbook of Life Course Health Development, 123–143.
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Putu Aninditha Cahya Utami, Luh Putu Mahyuni
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
