Government Digital Transformation: Understanding the Role of Government Social Media
DOI:
https://doi.org/10.59188/eduvest.v5i1.50225Keywords:
Social Media, Reachability, Information Quality, Social Media Engagement, Trust In Government Social Media AgencyAbstract
MSMEs have a strategic role in the Indonesian economy, with significant contributions to GDP and employment. In the digital era, social media has become an important tool for communication and interaction between government and society. This research aims to understand the role of government social media in digital transformation, specifically through a case study on the Ministry of Cooperatives and SMEs towards MSME players in Jakarta. The research method used is a quantitative approach using a questionnaire distributed to 181 respondents who are MSME players in Jakarta. This study explores the influence of reachability, information quality, and social media engagement as independent variables on public trust in government social media agencies as the dependent variable. The results of multiple linear regression analysis show that these three factors have a significant positive influence on public trust. This finding supports cultivation theory which states that consistent and high-quality media exposure can shape positive public perceptions. Recommendations are given to the government to improve outreach, information quality, and active engagement on social media to build trust and support the growth of MSMEs.
References
Akasse, C. S., & Ramansyah, R. (2023). Strategi promosi pariwisata melalui media sosial dalam meningkatkan pengunjung di desa wisata. Jurnal Socius: Journal of Sociology Research and Education, 10(1), 52–60.
Alvarenga, A., Matos, F., Godina, R., & CO Matias, J. (2020). Digital transformation and knowledge management in the public sector. Sustainability, 12(14), 5824.
Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79–95. https://doi.org/10.1007/s11747-019-00695-1
Arianto, B. (2023). Tata kelola media sosial sebagai institusionalisasi praktik akuntansi dalam pengelolaan dana desa di Indonesia. Akuntansi Dan Teknologi Informasi, 16(2), 106–127.
Arshad, S., & Khurram, S. (2020). Can government’s presence on social media stimulate citizens’ online political participation? Investigating the influence of transparency, trust, and responsiveness. Government Information Quarterly, 37(3), 101486.
Bradshaw, S., & Howard, P. N. (2018). The global organization of social media disinformation campaigns. Journal of International Affairs, 71(1.5), 23–32.
Castro, C., & Lopes, I. C. (2023). E-government as a tool in controlling corruption. International Journal of Public Administration, 46(16), 1137–1150.
Dharma, A. A. G. S. (2024). LKP: Perancangan Desain Konten Media Sosial Kantor Wilayah Kementerian Agama Provinsi Jawa Timur. Universitas Dinamika.
ElMassah, S., & Mohieldin, M. (2020). Digital transformation and localizing the sustainable development goals (SDGs). Ecological Economics, 169, 106490.
Hermann, E., Eisend, M., & Bayón, T. (2020). Facebook and the cultivation of ethnic diversity perceptions and attitudes. Internet Research, 30(4), 1123–1141.
Mansoor, M. (2021). Citizens’ trust in government as a function of good governance and government agency’s provision of quality information on social media during COVID-19. Government Information Quarterly, 38(4), 101597.
Meivia, N. S., Delima, I. D., & Hardiyanti, R. (2024). Strategi Kehumasan Pemerintah Kota Tangerang dalam Mensosialisasikan Kegiatan Porprov VI Banten melalui Media Sosial. Da’watuna: Journal of Communication and Islamic Broadcasting, 4(2), 859–868.
Mergel, I., Edelmann, N., & Haug, N. (2019). Defining digital transformation: Results from expert interviews. In Government information quarterly. Elsevier.
Panda, A., & Mohapatra, S. (2021). Online healthcare practices and associated stakeholders: review of literature for future research agenda. Vikalpa, 46(2), 71–85.
Sugiyono. (2019). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. CV Alfabeta.
Sugiyono. (2020). Metode Penelitian Pendidikan. Alfabeta.
Viana, A. C. A. (2021). Digital transformation in public administration: from e-Government to digital government. International Journal of Digital Law, 1, 29–44.
Wagola, R., Nurmandi, A., Misran, & Subekti, D. (2023). Government Digital Transformation in Indonesia. International Conference on …. https://doi.org/10.1007/978-3-031-36001-5_37
Werke, S. Z., & Agazu, B. G. (2023). A systematic review of social media marketing during and after Covid-19 pandemic. Access Journal, 4(3), 453–467.
Yuan, Y.-P., Dwivedi, Y. K., Tan, G. W.-H., Cham, T.-H., Ooi, K.-B., Aw, E. C.-X., & Currie, W. (2023). Government digital transformation: understanding the role of government social media. Government Information Quarterly, 40(1), 101775.
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Mita Noviani, Hasnawati
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
