User Experience Influence On Purchase Intention In Tokopedia
DOI:
https://doi.org/10.59188/eduvest.v5i2.50932Keywords:
Purchase Intention TAM, Tokopedia, User ExperienceAbstract
This study aims to analyze the relationship between the influence of user experience on purchase intention in Tokopedia using the Technology Acceptance Model (TAM) framework. Tokopedia is one of the well-known e-commerce platforms in Indonesia, but along with the increasing progress in the field of information and the internet, as well as the increasing criticality of the public, Tokopedia needs to consider many factors that can increase shopping interest (purchase intention) on the Tokopedia platform, one of which is user experience. The population of this study is the entire Balinese community which totals 4,344,554 people as of December 2023. The sample was determined using a non-probability sampling technique with a total of 200 samples. The data collection technique uses the distribution of questionnaires using google forms. Data analysis was carried out by SEM-PLS analysis. The results of this study show that user experience has a positive and significant effect on the buying interest of Tokopedia customers. User experience has a positive and significant effect on the user satisfaction of the Tokopedia application. User experience has a positive and significant influence on the purchase intention of e-commerce users on Tokopedia with user satifation as a mediating variable. User experience has a positive and significant effect on the user trust of the Tokopedia application. And user experience has a positive and significant influence on the purchase intention of e-commerce users on Tokopedia with user trust as a mediating variable.
References
Amin, N. F., Garancang, S., & Abunawas, K. (2023). Konsep Umum Populasi dan Sampel Dalam Penelitian. 14. https://journal.unismuh.ac.id/index.php/pilar/article/viewFile/10624/5947
Ayu, S., & Lahmi, A. (2020). Peran e-commerce Terhadap Perekonomian Indonesia Selama Pandemi Covid-19. Jurnal Kajian Manajemen Bisnis, 9(2), 114. https://doi.org/10.24036/jkmb.10994100
Chen, S., & Dhillon, G. (2003). Interpreting Dimensions of Consumer Trust in E-Commerce. Information Technology and Management, 4, 303–318. https://doi.org/10.1023/A:1022962631249
Chin, W. W. (1999). Structural Equation Modeling Analysis with Small Samples Using Partial Least Square. https://www.researchgate.net/publication/242370645
Dahlan, A. D., Dermawan, R., & Zawawi, Z. (2023a). Pengaruh Kualitas Website dan Kepercayaan Konsumen terhadap Minat Beli pada E-Commerce Tokopedia di Surabaya. Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(2), 2803–2811. https://doi.org/10.47467/alkharaj.v6i2.4234
Dahlan, A. D., Dermawan, R., & Zawawi, Z. (2023b). Pengaruh Kualitas Website dan Kepercayaan Konsumen terhadap Minat Beli pada E-Commerce Tokopedia di Surabaya. Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(2), 2803–2811. https://doi.org/10.47467/alkharaj.v6i2.4234
Davcik, N. (2014). The Use And Misuse Of Structural Equation Modeling In Management Research: A Review and Critique. Journal of Advances in Management Research, 11, 47–81. https://doi.org/10.1108/JAMR-07-2013-0043
David. (2023). Analisis Pengaruh Ui/Ux Aplikasi Tokopedia Terhadap Kepuasan Pengguna. Jurnal Ilmu Komputer Dan Sistem Informasi, 11(1). https://doi.org/10.24912/jiksi.v11i1.24088
Djaali. (2021). Metodologi Penelitian Kuantitatif. Bumi Aksara. https://books.google.co.id/books?id=wY8fEAAAQBAJ
Donaroe Munthe, R., Candra Brata, K., & Fanani, L. (2018). Analisis User Experience Aplikasi Mobile Facebook (Studi Kasus pada Mahasiswa Universitas Brawijaya) (Vol. 2, Issue 7). http://j-ptiik.ub.ac.id
Fandy, T. (2008). Marketing Strategy.
Ferdiansyah Darmawan. (n.d.). Analisis Kesuksesan Aplikasi Flip.id Berdasarkan Persepsi Pengguna dengan Menggunakan Model Delone and Mclean. 2022. Retrieved August 28, 2024, from https://repository.dinamika.ac.id/id/eprint/6688/1/18410100161-2022-UNIVERSITASDINAMIKA.pdf
Ferdinand, M., & Selamat, F. (2020). Brand personality to predict brand trust, brand attachment and purchase intention: study on cosmetic products in Jakarta. Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2019), 125–130.
Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25 edisi 9 (9th ed.). Badan Penerbit Universita Diponogoro. https://api.semanticscholar.org/CorpusID:64890624
Gunarso, L. A., & Setiawan, A. (2022). User Experience Sebagai Variabel Intervening Dalam Purchase Decision Making Model Pengguna Sistem Informasi Penjualan E-Commerce Grup Go-To Selama Pandemi Covid-19. Business Management Analysis Journal (BMAJ), 5(2), 189–209. https://doi.org/10.24176/bmaj.v5i2.7905
Hafidz, G., & Nabilah, P. (2024). Pengaruh Kenyamanan, Nilai Yang Dirasakan Dan Kepuasan Pelanggan Terhadap Minat beli Ulang Pada Pengguna Marketplace Tokopedia. Jurnal Ilmiah Wahana Pendidikan, 10(7), 528–542. https://doi.org/https://doi.org/10.5281/zenodo.11097301
Hair, J., Black, W., Babin, B., & Anderson, R. (2010). Multivariate Data Analysis: A Global Perspective (7th ed.). Pearson. https://www.researchgate.net/publication/237009923_Multivariate_Data_Analysis_A_Global_Perspective
Harisandi, P., Yahya, A., Risqiani, R., & Purwanto, P. (2023). Peran Harga dan Citra Merek dalam Mediasi Pengaruh E-Word to Mouth terhadap Keputusan Pembelian melalui Aplikasi TikTok. MUKADIMAH: Jurnal Pendidikan, Sejarah, Dan Ilmu-Ilmu Sosial, 7(2), 277–285. https://doi.org/10.30743/mkd.v7i2.7232
Hidayatuloh, S., & Aziati, Y. (2020). Analisis pengaruh user experience terhadap kepuasan pengguna mobile application e-commerce shopee menggunakan model delone & mclean. Jurnal Ilmiah Teknik Informatika (TEKINFO), 21(1), 73–83.
Ilhamulloh, A., Alamsyah, M. F., & Usman, O. (2023). Indonesian E-commerce : The Influence and Factors on Tokopedia User Satisfaction and Loyalty. International Students Conference on Business, Education, Economics, Accounting, and Management, 1009–1020.
Indarsin, T., & Ali, H. (2017). Attitude toward Using m-Commerce: The Analysis of Perceived Usefulness, Perceived Ease of Use, and Perceived Trust: Case Study in Ikens Wholesale Trade, Jakarta-Indonesia. Saudi Journal of Business and Management Studies , 6663, 996. https://doi.org/10.21276/sjbms.2017.2.11.7
Indrapura, P. F. S., & Fadli, U. M. D. (2023). Analisis Strategi Digital Marketing di Perusahaan Cipta Grafika. JURNAL ECONOMINA, 2(8), 1970–1978. https://doi.org/10.55681/economina.v2i8.699
Jogiyanto, H. M. (2005). Analisis dan Desain Sistem Informasi: Pendekatan Terstruktur Teori dan Praktek Aplikasi Bisnis. In Yogyakarta: Andi Offset (3rd ed., Vol. 3). Andi Offset.
Juwaini, A., Chidir, G., Novitasari, D., Iskandar, J., Hutagalung, D., Pramono, T., Maulana, A., Safitri, K., Fahlevi, M., & Sulistyo, A. (2022). The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty. International Journal of Data and Network Science, 6(2), 477–486.
Khairunnisa, S., Hafidhuddin, D., & Tanjung, H. (2018). Online Purchase Intention: Study Case Moslem (Islamic) Fashion (hijup.com). https://ijafb.com/PDF/IJAFB-2018-16-12-04.pdf
Kotler, P., & Armstrong Gary. (2008). Prinsip-Prinsip Pemasaran Edisi 12 Jilid 1 (12th ed., Vol. 1). Penerbit Erlangga.
Kwong, K., & Wong, K. (2013). Partial least square structural equation modeling (PLS-SEM) techniques using SmartPLS. https://www.researchgate.net/publication/268449353
Lin, H.-F. (2011). An empirical investigation of mobile banking adoption: The effect of innovation attributes and knowledge-based trust. International Journal of Information Management - INT J INFORM MANAGE, 31, 252–260. https://doi.org/10.1016/j.ijinfomgt.2010.07.006
Lukita, K. A., Galinium, M., & Purnama, J. (2018). User Experience Analysis of An E-Commerce Website Using User Experience Questionnaire (UEQ) Framework. In Seminar Nasional Pakar ke 1 Tahun. https://doi.org/https://doi.org/10.25105/pakar.v0i0.2658
Maulidi, R. A., Ai, D., & Yuliati, L. (2017). Pengaruh Tingkat Brand Awareness Terhadap Minat Beli Apple Iphone (Studi pada Masyarakat Kota Bandung).
Monica, T., & Widaningsih, S. (2020). Pengaruh Customer Experience terhadap Minat Beli Ulang. E-Proceedings of Applied Science, 6(1), 30–36.
Munthe, R. D., Brata, K. C., & Fanani, L. (2018). Analisis User Experience Aplikasi Mobile Facebook (Studi Kasus pada Mahasiswa Universitas Brawijaya). Jurnal Pengembangan Teknologi Informasi Dan Ilmu Komputer, 2(7), 2679–2688.
Nadia, F., Sudiadi, S., & Hartati, E. (2021). Analisis Pengaruh Kepercayaan, Persepsi Manfaat, Dan Persepsi Kemudahan Penggunaan Terhadap Minat Beli Pada Aplikasi Tokopedia Berbasis Mobile Menggunakan Metode Technology Acceptance Model (TAM). Jurnal Teknologi Sistem Informasi, 2(1), 126–136. https://doi.org/10.35957/jtsi.v2i1.875
Noor, A., & Hadisaputro, E. L. (2022). Analisis Pengalaman Pengguna Pada Aplikasi TIX ID Menggunakan Metode User Experience Questionnaire. Journal of Information System Research (JOSH), 3(4), 672–677. https://doi.org/10.47065/josh.v3i4.1881
Nurhidayat, E., Marsudi, H., Trianandra, S., Sukoharjo, K., Stie, ), & Surakarta, A. B. (2022). PENGARUH ONLINE CONSUMER REVIEW DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI TOKOPEDIA (Vol. 5, Issue 2). http://jurnal.apn-surakarta.ac.id/index.php/muara
Nurohman, B., & Aziz, A. (2024). Analisis UI/UX Terhadap Perancangan Toko Online Dengan Menggunakan Pendekatan Human Centered Design. Jurnal Ilmiah Ilmu Komputer Fakultas Ilmu Komputer, 10(1), 2024. https://doi.org/10.35329/jiik.v10i1.291
Pranoto, R. G., & Subagio, H. (2015). ANALISA PENGARUH CUSTOMER EXPERIENCE TERHADAP CUSTOMER SATISFACTION PADA KONSUMEN DI ROSETTA’S CAFE & RESTO SURABAYA. https://publication.petra.ac.id/index.php/manajemen-pemasaran/article/view/3370/3047
Prayoga, A. K., Achmad, G. N., & Zulkifli, Z. (2023). Influence of UI, UX and E-Service Quality on Tokopedia Purchase Via Perceived Risk. Journal of Social Research, 2(5), 1606–1625. https://doi.org/10.55324/josr.v2i5.827
Preacher, K. J., & Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation models. In Behavior Research Methods, Instruments, & Computers (Vol. 36, Issue 4). www.psychonomic.org/archive/.
Puspitaweni, R., Rini, E. S., & Sembiring, B. K. F. (2021). The Influence of Product Quality and Price on Customer Loyalty of Telkomsel Users through Customer Satisfaction in Medan City. International Journal of Research and Review, 8(12), 580–586.
Ridwan, L. M., Solihat, A., & Trijumansyah, A. (2018). Pengaruh Product Knowledge dan Brand Association Terhadap Purchase Intention Kawasan Kampung Kreatif Dago Pojok. 5(1). http://ejournal.bsi.ac.id/ejurnal/index.php/jp68
Rifqi Ashfa, M., & Ishak, A. (2023). Pengaruh Kualitas Layanan dan Kepuasan Pelanggan terhadap Niat Beli dan Pembelian Sebenarnya Tokopedia. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 02(05), 108–132.
Ritonga, H. M., Pane, D. N., & Rahmah, C. A. A. (2020). Pengaruh Kualitas Pelayanan Dan Emosional Terhadap Kepuasan Pelanggan Pada Honda Idk 2 Medan. Jumant, 12(2), 30–44.
Salhab, H. A., Al-Amarneh, A., Aljabaly, S. M., Al Zoubi, M. M., & Othman, M. D. (2023). The impact of social media marketing on purchase intention: The mediating role of brand trust and image. International Journal of Data and Network Science, 7(2), 591–600. https://doi.org/10.5267/j.ijdns.2023.3.012
Santi, I. H., & Erdani, B. (2021). Technology Acceptance Model (TAM). Penerbit NEM.
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2017). Partial Least Squares Structural Equation Modeling. In Handbook of Market Research (pp. 1–40). Springer International Publishing. https://doi.org/10.1007/978-3-319-05542-8_15-1
Semuel, H., & Setiawan, K. Y. (2018). PROMOSI MELALUI SOSIAL MEDIA, BRAND AWARENESS, PURCHASE INTENTION PADA PRODUK SEPATU OLAHRAGA. https://doi.org/10.9744/pemasaran.12.1.47─52
Shafitri, M., & Aryani, L. (2017). Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Minat Beli Konsumen Smartphone Vivo (Vol. 2).
Sinaga, R., & Putra, A. D. (2024). Rancang Bangun E-Commerce Penjualan Ban pada Toko Ellenrims Menggunakan Framework Laravel. 9(3), 1668–1679. https://doi.org/10.29100/jipi.v9i3.5477
Soo CHA, S., & Han LEE, S. (2021). The Effects of User Experience Factors on Satisfaction and Repurchase Intention at Online Food Market. Journal of Industrial Distribution & Business, 12(4), 7–13. https://doi.org/10.13106/jidb.2021.vol12.no4.7
Sugiyono. (2013). METODE PENELITIAN KUANTITATIF.
Sugiyono. (2022). Metode Penelitian Kuantitatif Dan Kualitatif Dan R&D. Bandung. Penerbit: CV Alfa Beta, 95. https://www.gramedia.com/products/metode-penelitian-kuantitatif-kualitatif-dan-rd-3
Surja, S. S., & Maupa, H. (2024). Pengaruh web quality dan trust terhadap minat beli (Studi e-commerce site dan online marketplace di Jakarta). Jurnal Manajemen Bisnis Dan Kewirausahaan, 8(2), 367–377. https://doi.org/10.24912/jmbk.v8i2.29667
Tjiptono, F. (2023). Strategi Pemasaran. https://www.researchgate.net/publication/316829743
Wahyudi, F. M. F., & Handayani, P. (2023). ANALISA USEBILITY DESAIN USER INTERFACE PADA APLIKASI TOKOPEDIA MENGGUNAKAN METODE HEURISTICS EVALUATION. METHODIKA: Jurnal Teknik Informatika Dan Sistem Informasi, 9(1), 41–44. https://doi.org/10.46880/mtk.v9i1.1625
Wang, Y., Zhou, Z., Xu, C., & Zhao, S. (2022). The Effect of Contextual Mobile Advertising on Purchase Intention: The Moderating Role of Extroversion and Neuroticism. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.849369
Wibowo, E. P. E., & Prapanca, A. (2022). Analisis User Experience Terhadap Tingkat Kepuasan Pelanggan Pada Aplikasi Mubeat. Jurnal Education and Development, 10(2), 596–602.
Wiwesa, N. R. (2021). User Interface dan User Experience untuk Mengelola Kepuasan Pelanggan. Jurnal Sosial Humaniora Terapan, 3(2). https://scholarhub.ui.ac.id/jsht/vol3/iss2/2
Yuliani, M., Ramadhani, S., & Panorama, M. (2023). THE INFLUENCE OF RATES, FACILITIES, AND QUALITY OF SERVICES ON USER SATISFACTION OF THE PALINDRA (PALEMBANG-INDRALAYA) TOLL ROAD. Jurnal Ekonomi, 12(3), 838–846.
Zuniarti, I., Yuniasih, I., Martana, I. K., Setyaningsih, E. D., Susilowati, I. H., Pramularso, E. Y., & Astuti, D. (2021). The effect of the presence of e-commerce on consumer purchasing decisions. International Journal of Data and Network Science, 5(3), 479–484. https://doi.org/10.5267/j.ijdns.2021.3.005
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Prayogi Prasetyoputra Pramono, I Gede Sanica
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
