Mega Purnama Yanti, I.G.A.P. 2025. The Role of Competitive Advantage Medi-Ates the Influence of Innova-tion, Market Orientation and Promotion on Marketing Performance (Study: Creative Industry of Traditional Ikat Weaving Fabrics in Bali). Eduvest - Journal of Universal Studies. 5, 3 (Mar. 2025), 3516–3532. DOI:https://doi.org/10.59188/eduvest.v5i3.1824.