Fadhila AN. Proposed Marketing Strategy To Enhance The Competitiveness In A Mixue Franchisee Store (Case Study: Mixue Merdeka Lhokseumawe). Eduvest [Internet]. 2025Aug.25 [cited 2026Oct.7];5(8):10627-10649. Available from: http://www.eduvest.greenvest.co.id.submitjurnal.id/index.php/edv/article/view/51256