The Future of Electric Cars in Indonesia: Exploring Factors Influencing The Purchase Intention Through The Modified Theory of Planned Behavior
##semicolon##
https://doi.org/10.59188/eduvest.v5i2.44712##semicolon##
electric cars##common.commaListSeparator## purchase intention##common.commaListSeparator## Theory of Planned Behavior##common.commaListSeparator## price sensitivityAbstrakt
This study explores the factors influencing the purchase intention of electric cars in Indonesia using a modified approach to the Theory of Planned Behavior (TPB). With increasing air pollution caused by fossil-fuel vehicles, Electric Cars (ECs) have emerged as an environmentally friendly solution. However, challenges such as limited charging infrastructure and relatively high prices hinder their adoption in Indonesia. The study employs a survey-based questionnaire with respondents who have knowledge about electric cars. The analysis incorporates factors such as brand knowledge, environmental concern, perceived risk, and price sensitivity. The results indicate that brand knowledge and environmental concern positively influence attitudes, which in turn affect purchase intention. Subjective norms and perceived behavioral control also play significant roles in shaping purchase intentions. On the other hand, perceived risk negatively impacts purchase intention, while price sensitivity does not significantly moderate the relationship between attitude and purchase intention. This research provides practical implications for automotive companies and policymakers to promote the adoption of electric cars in Indonesia by improving infrastructure and educating the public on the environmental benefits and long-term cost efficiency of electric vehicles.
##submission.citations##
Adnan, Nadia, Nordin, Shahrina Md, Rahman, Imran, & Rasli, Amran Md. (2017). A new era of sustainable transport: An experimental examination on forecasting adoption behavior of EVs among Malaysian consumer. Transportation Research Part A: Policy and Practice, 103, 279–295.
Bhutto, Maqsood Hussain, Tariq, Beenish, Azhar, Sarwar, Ahmed, Khalid, Khuwaja, Faiz Muhammad, & Han, Heesup. (2022). Predicting consumer purchase intention toward hybrid vehicles: testing the moderating role of price sensitivity. European Business Review, 34(1), 62–84.
Cottrell, Jacqueline, Rosenberg, Anja, Schlegelmilch, Kai, Streitferdt, Verena, Haryanto, Budi, Mahalana, Aditya, Safrudin, Ahmad, & Virdayanti, Maya. (2019). Fiscal policies to address air pollution from road transport in cities and improve health: Insights from country experiences and lessons for Indonesia.
Gunawan, Indra, Redi, Anak Agung Ngurah Perwira, Santosa, Ahmad Arif, Maghfiroh, Meilinda Fitriani Nur, Pandyaswargo, Andante Hadi, & Kurniawan, Adji Candra. (2022). Determinants of customer intentions to use electric vehicle in Indonesia: An integrated model analysis. Sustainability, 14(4), 1972.
Haryanto, Budi. (2018). Climate change and urban air pollution health impacts in Indonesia. Climate Change and Air Pollution: The Impact on Human Health in Developed and Developing Countries, 215–239.
Jan, Ihsan Ullah, Ji, Seonggoo, & Yeo, Chankoo. (2019). Values and green product purchase behavior: The moderating effects of the role of government and media exposure. Sustainability, 11(23), 6642.
Kuantitatif, Pendidikan Pendekatan. (2016). Metode Penelitian Kunatitatif Kualitatif dan R&D. Alfabeta, Bandung.
Kumar, Niraj, & Kapoor, Sanjeev. (2017). Do labels influence purchase decisions of food products? Study of young consumers of an emerging market. British Food Journal, 119(2), 218–229.
Li, Wenbo, Long, Ruyin, Chen, Hong, & Geng, Jichao. (2017). A review of factors influencing consumer intentions to adopt battery electric vehicles. Renewable and Sustainable Energy Reviews, 78, 318–328.
Maichum, Kamonthip, Parichatnon, Surakiat, & Peng, Ke Chung. (2017). The influence of environmental concern and environmental attitude on purchase intention towards green products: a case study of young consumers in Thailand. International Journal of Business Marketing and Management, 2(3), 1–8.
Mehraj, Danish, & Qureshi, Ishtiaq Hussain. (2022). Does green brand positioning translate into green purchase intention?: A mediation–moderation model. Business Strategy and the Environment, 31(7), 3166–3181.
Morton, Craig, Anable, Jillian, & Nelson, John D. (2016). Exploring consumer preferences towards electric vehicles: The influence of consumer innovativeness. Research in Transportation Business & Management, 18, 18–28.
Shalender, Kumar, & Sharma, Naman. (2021). Using extended theory of planned behaviour (TPB) to predict adoption intention of electric vehicles in India. Environment, Development and Sustainability, 23(1), 665–681.
Wang, Hong, Ma, Baolong, & Bai, Rubing. (2019). How does green product knowledge effectively promote green purchase intention? Sustainability, 11(4), 1193.
Wang, Shanyong, Wang, Jing, Li, Jun, Wang, Jinpeng, & Liang, Liang. (2018). Policy implications for promoting the adoption of electric vehicles: do consumer’s knowledge, perceived risk and financial incentive policy matter? Transportation Research Part A: Policy and Practice, 117, 58–69.
##submission.downloads##
Publikované
##submission.howToCite##
Číslo
Sekcia
##submission.license##
##submission.copyrightStatement##
##submission.license.cc.by-sa4.footer##
